Need a Strategic Plan?
What is a Strategic Plan?
Strategic Planning - the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission, setting supporting objectives, designing a sound business portfolio, and coordinating functional strategies.
Strategic Planning forces you analyze your strengths and weaknesses and identify opportunities and threats that affect your corporate objectives. This is also known as a SWOT (Strengths; Weaknesses; Opportunities; Threats) analysis. Strengths and weaknesses are internal factors over which you should have control. Opportunities and threats are external to your business, over which you may not have control. Your goal is to match your resources and capabilities to the competitive environment in which you work.
We Provide Strategic Planning for Nonprofit Organizations
- What is your organization going to accomplish this year?
- How will your organization grow?
- What are the steps needed to propel your agency to another level?
- Is everyone in your organization on the same page?
The answers to these questions and more can be found in a strategic plan.
Strategic planning steers an organization on the path to success. It is the framework that determines where an organization is going over the next year or more; how it’s going to get there; and how it will know if it got there or not.
More specifically, a plan identifies the mission, vision and/or values of an organization; goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when). It increases effectiveness, efficiency, productivity, and accountability.
Strategic planning pushes your team to focus on the future and the commitment that it will take to make the organization a success. It shows those who read it that the organization is committed to a plan of action that will sustain and develop the organization; one that will allow the organization to better serve the community.
Who can benefit from a strategic plan?
- New Organizations
- Organizations that have never conducted a strategic planning session
- Organizations that would like to add a program or service
- Organization’s experiencing a change in leadership
- Organizations that have become stagnant
Elischa Campbell Consulting Services, LLC believes that a strategic plan is more than a document; it is a road map to success. Let us help you to succeed by assisting your leadership team with steering your organization in the right direction.
The statement of not seeing the forest because of the trees is often the story with business owners/managers. One day runs into the next which runs into the next. When a manager spends most of his/her time "fighting fires" in the workplace, i.e., reacting to problems, it can be very difficult to stand back and take a hard look at the big picture.
To succeed, managers must stay focused on the organization’s ultimate goals and objectives. Lose sight of those goals and objectives and you will most likely fail.
Your strategic plan must be simple, realistic and attainable to give management and staff an opportunity to think strategically.
A strategic plan should not be confused with a business plan.You need both. A strategic plan is not the same as an operational plan. The strategic plan identifies your vision and objectives. An operational plan carries out the strategy as defined in the business plan.
How does Strategic Planning differ from Long-Range Planning?
Long-range planning generally means the development of a plan for accomplishing a goal or set of goals over a period of several years, with the assumption that current knowledge about future conditions is sufficiently reliable to ensure the plan's reliability over the duration of its implementation. Strategic planning assumes that an organization must be responsive to a dynamic, changing environment. Strategic planning involves anticipating the future environment, while making decisions in the present. This implies management staying abreast of changes in order to make the best decisions it can at any given point – manage and plan strategically.
Call Us Today!